Because bicycling has become such a thing lately bicycling magazines have been popping out like mushrooms after a rainstorm. One of the many new pla
I’ll check out bike magz once in a while but I don’t usually dig them. On the whole they’re all about pushing the latest-and-maybe-greatest gear and I’m not a fan of gear-gab. Each panders to a niche: road mtb fixie ‘cross etc. They tend to be laser focused on their genre which can be monotonous to someone who doesn’t really fall into any of the categories. And saints preserve me from any publication that tries to cater to the “utility cyclist.” There is little more tedious than discussions about bicycle safety advocacy and how best to clean up once you get to work. Fenders pannier lights wet-wipes good boots and a balaclava in the winter. Ride with traffic stop for lights signal your intentions. We all know the drill and if you don’t it ain’t that hard to figure out. Bleh.
So it’s established that I’m basically a grumpy bitch about bike shit. I don’t read the magazines I don’t participate in the online discussions hell I don’t read them in order to preserve my tenuous clasp on sanity.
So in an uncharacteristic swan dive into the madness that is bicycling media I took it upon myself to look at a back issue of Cog over at a friend’s place the other day and guess what I saw in a Knog ad?
A fucking penis is what I saw.
Twice. Some random dude’s cock and balls all sitting festooned merrily across the end of his saddle as he perches nakedly on his bike. In one shot he appeared to be mesmerized by his penis as if he had fallen under its hypnotic one-eyed gaze.
For those who might have the misfortune to be reading my blog at work I’m only adding a scan of this picture as a li
Now here’s the thing about Knog. Knog is an Australian bicycle accessories company and I think a lot of the stuff they make is actually pretty neat but I boycott them because their advertising is so sexually ob
They had an ad campaign a couple of years ago for their Frog lights which are little rubber bl
Anyway the ad campaign that started me off hating Knog featured TaTu style fauxmoeroticism. Again look at the ad. Would you believe that it was an advertisement for bicycle lights or would you think it was a PSA advocating making out with cute girls in laundromats? It’s just pointless titillation. It says nothing about the product. It implies that you will be sexy if you use Knog products but it doesn’t really say anything of value.
One of the reasons that I’ve loved Bitch magazine forever is that they have a history of deconstructing and disemboweling sexist advertising. I’d like to see what they’d make of Knog’s perennially oversexed ads. I have a feeling that they’d take a look at the penis ad and say “well shit junior. Just because you’re ob
I am aware that my prickly response to the Knog advertising is part generation gap part culture/nationality gap. This article written by a woman who looks at advertising and cultural sexism from a similar angle that I do sums up the generation gap regarding sexy vs. sexist. The gist of it is that a lot of GenY and younger see oversexed media as positive fun exciting and empowering while us old fogeys think that women being used as “catch your eye” sex ob
But really the core of my ob
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