Microsoft just launched Windows Mobile 6.5 but the TV ad campaign doesn’t distract the viewer with version numbers: instead Microsoft is encouraging customers to buy a “Windows phone”. Apps like Word Outlook and even Twitter are seen hopping into a car as their owner leaves the house.
Seattle blog TechFlash says the ad is a flop calling it “downright strange” and lacking the impact of the successful Laptop Hunter series:
Am I missing something here? I’ve watched it three times now and still don’t think it resonates. We’ve actually been impressed with Microsoft’s “Laptop Hunters” ad campaign — which appears to be making inroads against Apple — as well as some of the more recent Windows 7 ads. But this one is just downright strange.
I disagree: taking your apps with you is the perfect message for those already invested in the Windows desktop environment. The downside: those fun tittle app icons are somewhat reminiscent of iPhone apps are they not?
What do you think: are the new Windows phone ads a hit or a miss?
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